Collegedale City Rebrand

Nestled in the valley of Wolftever creek, the city of Collegedale has 6 different parks, farmer's and artisan markets, and a strong feeling of a community that’s growing together, this is what inspired my submission.

The leaf iconography incorporated into the letter C highlights the beauty of our city. A leaf is part of the whole tree, in the same way that each resident of Collegedale is part of the whole of our city.

The color palette was taken from the history of Tennessee and nature found throughout the city that connects us to the rest of the community at large. Tennessee Gold was inspired by the crystalline rock known as chert commonly found in this region, while Greenway was inspired by the beautiful trail that connects Collegedale with the city of Chattanooga.

I created the Blossom icon and pattern imagery, to emphasize Collegedale’s value for community pride and safety, and demonstrates how we are all connected to each other.

One major factor I considered when designing was ensuring the brand for Collegedale wasn’t confused in any way with the recent rebrand for Chattanooga as the first Park City in the US while also emphasizing the natural landscape. I wanted the Collegedale brand to stand on its own but also feel comfortable next to the Chattanooga brand. This brand design accomplishes that, while also letting the personality of Collegedale shine through.

In the almost 14 years I’ve lived in Collegedale, I have seen this city change in ways both big and small, but the heart of the community remains the same. Collegedale is a beautiful, welcoming place to call home, with a sense of connection and emphasis on valuing our neighbor. The city takes pride in its residents the same way they take pride in our city.